Hub project Synthesis communication and data aims to ensure information is accessible, useful and usable. To do this we need to understand our audience, what information is useful to them and how they want it delivered. Through engagement with stakeholders across Australia and best practice communications research, the hub has developed a set of 3 ‘personas’ to help us target the right people with the right information. Each persona represents a range of different roles with common information needs that the hub has identified across its stakeholders.
The hub is developing targeted and fit-for-purpose products that deliver to the different needs of these 3 personas.
Downloads
- Understanding our audience (PDF 545 KB)